You know what's the most important a website owner should do when they are into business or into making money from their site? It is to improve the traffic, ranking and position in the search engines.
So, if you are not familiar with the procedures or do not wish to spend your time on that, you can always hire the experts. I believe most business people really want to focus on their business and leave the works to the experts. Here is one website optimization firm that has an impressive stats and also claimed to be much cheaper than other company.
Therefore, take a look at this website optimization firm, read and understand some of the mechanism of improving your site and hopefully your business will boom.