I used to work with my boss who was in charged of marketing. Marketing is a field that I had wanted to venture in but held back the idea due to family commitments. However, being the boss secretary, I have upclose and personal experiences.
CRM or customer relations management is so crucial in an organisation that relies heavily on their customers and are very service oriented. Companies have huge budgets for CRM softwares because their lifeline depends on it. However, are all CRM softwares the same? Well, according to most gurus, no. You need to make sure that the customer relationship management softwares you are going to invest in works for your corporation.
According to AIM promote, their software stands out because the AIMpromote system has taken the best parts of CRM and integrated them into a seamless application that puts the sales force in a position to focus more on making sales, and less on learning software. Now, that sounds good because it is not easy to train staffs to deal with new systems and it may take up a lot of time and training costs. So, give the site a look if you are dealing with related field.