Trade shows posed the most stress for me previously when I was working. Our company expanded to all continents and I was responsible as part of the team to organise them. Usually, my boss will personally attend these tradeshows as he was in marketing and hence, the stresses trebled when the date draws near.
There are so many things to take care. All the fine details. Not to mention the competition to stand out from the rest of the pack because we need to be really visible to be noticed by future clients.
Our company dealt with heavy industries and also fine gifts plus property development. So, it is not easy to plan this from scratch. My duties were of course to make sure that all the things needed for the exhibition are safely shipped, the materials are packed and not to mention, all the travel arrangements.
So, to avoid any slip ups and mishaps, we like to hire companies expert in trade shows to handle the display booth. Trade Show Booth are now very professional done and they will tailor your booth according to your corporate colours. Take a look at The Godfrey Group Inc and see the kind of display booth clients commissioned them to do. I must say those are really impressive ones.
If your company is dealing with multi-million businesses and competing in an international business arena, we cannot afford to cut back on spending these very important feature. In an international tradeshow, appearances is what separate one company from another because of the tight constraint of the exhibition hall. So, most companies will make sure that their booth stands out from the rest.
There are so many options available on the site provided. I hope your company finds it helpful.
*This post is brought to you by Godfrey Group Inc.*