One look at their site and I am in love already. The pink colour and the smiling face makes me smile. Well, it certainly is a nice name for a credit card.
According to their site, Smile's credit card has been voted 'best credit card' four years at the Guardian Consumer Finance Awards 2002, 2003, 2004 and 2005. Now, that's a very good track record and I believe they must have very strong foundation to earn that.
If you are looking for a credit card, then, you should head over to Smile website to find out what they have to offer. They have two types of card, i.e. the classic card and the gold card. They have listed down the percentage and other goodies like cashback.